Maintaining engagement
This week I thought it would be wise to follow my post on understanding users and getting them engaged with another on actually keeping them that way. No mean feat! Getting employees on the frontline...
View ArticleGetting staff ready to go
My posts so far have focused on how taking the right steps can get end-users on side and help you implement a successful data strategy. The next stage is to make sure your workforce has the...
View ArticleData Quality Management for SMEs - Part One
In this series of blogs, I will be delving into the world of Data Quality Management in small to medium enterprises. In my many years of data management experience, necessary processes are not always...
View ArticleData Quality Management for SMEs – Part Two
Last time I discussed Data Quality Management and trends that seem to be more prevalent in smaller organisations. I will be giving tips on ways to implement cheap or free quality assurance processes...
View ArticleData Quality Management for SMEs - Part Three
Last time we looked at the essentials of Data Collection. Now, we’ll take a look at the five main points to address to achieve higher levels of data quality. Data quality begins at source which is the...
View ArticleData Quality Management for SMEs - Part Four
Last time I looked at the five main points to address to achieve higher levels of data quality. Data can sit in the database for months, years and even decades. It sometimes doesn’t see the light of...
View ArticleData Quality Management for SMEs - Part Five
Here are seven simple steps that will help in the extension of data life and will also assist in helping data retain its worth: 1. Data Sources: All data sources must follow stringent protocols of...
View ArticleSlow and steady does not win the race
Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and fewer people having to do the same amount of work. One that has...
View ArticleEight year olds playing football!
Direct mail is not dead! A statement that might seem strange; especially when you consider the title of my blog. How on earth can it explain that there is life still left in direct mail? So here we...
View ArticleYoung and not so reckless; how to engage digital natives over the longterm
There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really, except that the two fundamental strands are now harder than ever....
View ArticleSegmentation - is value the missing piece?
2012 is now well underway, and many businesses are now getting to the sharp end of some serious planning ready for the new financial year to come. One fundamental change I saw in client activity...
View ArticleThree reasons to face the future of digital advertising
I recently read an article on the BBC about how a charity called Plan UK were running an outdoor advert that could recognise the gender of the viewer. The ad was to be placed on a bus stop outside...
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The rising single population : Key trends
This is a guest post from Danny Thompson, Head of Product Marketing, Data & Analytics, Experian Marketing Services. What does the average single person in the UK look like? A difficult question to...
View ArticleData Quality Management for SMEs – Part Two
Last time I discussed Data Quality Management and trends that seem to be more prevalent in smaller organisations. I will be giving tips on ways to implement cheap or free quality assurance processes...
View ArticleData Quality Management for SMEs - Part Three
Last time we looked at the essentials of Data Collection. Now, we’ll take a look at the five main points to address to achieve higher levels of data quality. Data quality begins at source which is the...
View ArticleData Quality Management for SMEs - Part Four
Last time I looked at the five main points to address to achieve higher levels of data quality. Data can sit in the database for months, years and even decades. It sometimes doesn’t see the light of...
View ArticleData Quality Management for SMEs - Part Five
Here are seven simple steps that will help in the extension of data life and will also assist in helping data retain its worth: 1. Data Sources: All data sources must follow stringent protocols of data...
View ArticleSlow and steady does not win the race
Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and fewer people having to do the same amount of work. One that has...
View ArticleEight year olds playing football!
Direct mail is not dead! A statement that might seem strange; especially when you consider the title of my blog. How on earth can it explain that there is life still left in direct mail? So here we go,...
View ArticleYoung and not so reckless; how to engage digital natives over the longterm
There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really, except that the two fundamental strands are now harder than ever....
View Article