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Segmentation - is value the missing piece?
2012 is now well underway, and many businesses are now getting to the sharp end of some serious planning ready for the new financial year to come. One fundamental change I saw in client activity during...
View ArticleThree reasons to face the future of digital advertising
I recently read an article on the BBC about how a charity called Plan UK were running an outdoor advert that could recognise the gender of the viewer. The ad was to be placed on a bus stop outside...
View ArticleThe rising single population : Key trends
This is a guest post from Danny Thompson, Head of Product Marketing, Data & Analytics, Experian Marketing Services.What does the average single person in the UK look like? A difficult question to...
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